As we close the 2011 golf season I sit here and wonder what will the 2012 season bring. The golf business has been like any other business which has been affected by the tough economic times. However, I know for me personally I had a great year with Kandi Comer Golf and the instructional side of the business.
I see good things coming in 2012 for the golf business. I think golf professionals have to get the kids out playing and the mothers and as a result their operation will be more successful. In order to get the kids out, the experience needs to be fun and an experience they want to come back to again and again. For the mothers, we have to keep it simple and positive as they learn a game that they really are learning so they can be with their husband and kids as they go out to play. Golf facilities need to emphasize the game as a family sport or else their business will come to a standstill.
I also see the younger generation on the PGA tour and the LPGA tour encouraging and reminding the young golfers that golf can be cool. It is nice to see some nice young role models rising on the tours to encourage the young golfers today. Kids can relate to players like Rickie Fowler, Bubba Watson, Lexi Thompson, Paula Creamer, and Morgan Pressel. All these athletes have fun playing the game they love.
Social media has allowed the kids and the entire golfing world to feel closer to these players by following them on Twitter and Facebook and these young tour players communicate on a regular basis about practicing, working out, playing video games, movies they have seen and anything that a regular person would do. The young golfers are inspired today as they feel a connection to the best.
So I am looking for great things in 2012. I know I will be running some awesome programs to include juniors and women with the goal to grow the game and to make the game fun. Please feel free to follow me on twitter @kandicomergolf and on Facebook at www.facebook.com/kandicomergolf for the dates and times of these programs.